Indian matrimonial
websites as a new and popular medium for seeking marriage partners have
millions of users and have become increasingly important in Indian marriage market as of the recent years. Despite their
traditional approach evident in their structure and design these online spaces
nevertheless reflect new dimensions of media usage and choice of partners. With
new lifestyles and social realities notions regarding marriage, love and gender
roles are gradually being reworked. The analysis of the online
matrimonial market and how it has been
increased offers remarkable insights into these parameters of social change.
Ninety percent of India marriages are still termed as arranged as opposed to
the category of love
marriage. But
the varied ways in which many young Indians engage with matrimonial sites show
that this trend needs urgent attention.
For centuries Indian
families have sought help from relative’s marriage brokers and later via
newspaper advertisements to marry off their sons and daughters. They earlier
relied on religion and caste networks marriage bureaus and word of mouth.
Recently the global media age has opened up a whole new world of possibilities
and renders a new dimension to the expansion of the Indian matrimonial market. The introduction of online
matrimonial portals is not only an
economic success for media producers but also marks a new era of marriage matchmaking. Matchmaking is undergoing crucial change through increasing
expansion and mobility. New forms of lifestyles working environments and use of
media impact attitudes towards marriage and partner selection especially in
urban centers and modern workplaces such as the rapidly growing IT and call
Center industries. These changes become manifest in changing patterns of matchmaking which challenge the existing rules of
arranged versus love marriages.
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| Trends In Arranged and Love marriage |
Matrimony and Social Networking:
A large number of people
essentially seek for the matrimonial information. Usually such information seekers
also disseminate their information to make them visible to others towards
receiving desired information. Therefore, different modes of transfer of
matrimonial information exist in real practice and seekers are free to choose
any of the modes. The term “social-networking”
refers to the formation of a community on the internet, which facilitates the
users to interact or share views for a common purpose. According to data,
social network service focuses on building online communities of people who
share interests and/or activities, or who are interested in exploring the
interests and activities of others
Various modes to get a marriage partner:
- Consultation to relatives and friends
- Approaching the ghataks
- Registration to on-line services
- Peer-to-peer conversation
- Advertising in newspapers
- Enrollment in marriage bureaus
Numerous matrimony service portals have become operative in different levels (regional, national and global) to sustain the pressure of marriage information seekers. These portals have their intrinsic capability for providing continuous flow of matrimonial information to a large pool. These portals provide interactive platform to their registered members for communicating marriage related information exploiting online databases. Potential users must evaluate these service portals in terms of credibility, content, cost, accessibility, reliability, utility, visibility, presentation, functional tools, etc. to achieve optimum benefits.
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| Percentage of Matchmaking Services |
Matrimony Service Portals
In India:
Many other matrimonial
sites might also exist in India. In fact, a few sites just cross their infancy
viz. saatphereonline.com (launched in 2008), wmmatrimonial.com (Launched in 2015) etc. Almost all matrimony service portals have their common
attributes viz. free registration, fee-based utilities, time-bound
subscription, personalize services, community specific search, online chat,
email/SMS alerts, highlighted profile or bold listing facility, horoscope
matching, etc. It is worthy to mention that free registration always attract
information seekers to be a member of online service portals. But paid members
have greater level of access and they can initiate meaningful contacts with
other members, successfully use e-matchmaking tools, online chatting, blocking and many other
value added services.
Some of the popular matrimony portals are highly useful to Indians:
- Shaadi.Com
- BharatMatrimony.Com
- Jeevansathi.Com
- Wmmatrimonial.com
- SimplyMarry.Com
Since last decade, matrimony service providers have been striving with stupendous efforts for the sustainable
development of online marriage information systems and services in India. Along
with few others, five matrimony portals viz. shaadi.com, bharatmatrimony.com,
jeevansathi.com, wmmatrimonial.com and simplymarry.com have been playing a significant role in satisfying
the objectivity of marriage information seekers in the country. These services
differ in potentialities, but these websites are understandably popular than
others. The growth of online matrimonial sites is mainly because of the wide variety of choices, convenience,
time saving and efficiency. For more information, you can visit our website www.wmmatrimonial.com
Reference By:
https://en.wikipedia.org/wiki/Interpersonal_relationship
https://en.wikipedia.org/wiki/Domestic_partnership
Social Media Connection:
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