Business Model of online matrimonial service providers

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Here we will able to learn analysis of matrimonial websites in India. SWOT analysis involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Future growth of India Wedding Market is expected to lead by rising subscriptions due to increasing number of internet users and rising income levels, followed by demand for various manufacturers and retailers involved in delivery of wedding services. The India Wedding market has witnessed a growth in recent years on account of rise in growth of online matchmaking market players fueled by introduction of new technologies, rising internet penetration and entry of new players in wedding planning segment of wedding industry. Below are few information regarding operation and services of matrimonial websites.

SWOT Analysis Of Marriage statitics

How the Matrimony Websites does operates:

• By filling the registration form on the Matrimony portals, you can create a profile which is free.
• Then verification service will verify the profile and authenticate the profile.
• Then the partner search option provides six different types of search option such as: Regular search, Advanced search, , Keyword search, Educational and occupational search.
• You can search by who is online and can also search by Id.
• Contact options varies between the paid and free customer services such as Availability status in online, sending mail and others is available only for the paid customers.

India Matchmaking Market:

One of the major segments; matchmaking segment has witnessed a drastic rise in its growth since last five years. The matchmaking segment in India is comprised of major online matrimony players that meet the requirements of unmarried population. In terms of revenues and total registrations, everyone can assume that matrimony services are increasing day by day. The matchmaking has been a part of the Indian marriage scene since forever. A lot of new services will challenge matrimony websites both in terms of business and marketing and only time will tell on how both things change in the future internet context. The biggest advantage of many organized matrimonial bureaus is undoubtedly their extensive databases. Below are the few important services provided by matrimonial portal. 

Marriage rates per 1000 men/women

Services Offered By Matrimonial Websites:

• Community matrimony services: It is useful for searching in a particular community
• Regional matrimony services: It is provided for regions such as Hindi Matrimony, Tamil Matrimony, etc. There are 15 regional matrimony domains of Bharat Matrimony.
• Free services: It provides free services to fulfill the basic need such as creating a profile and viewing others profile, searching grooms and brides.
• Premium services: For upgrading the profile for a better look the premium has to be paid. There are several payment packages such as: Classic, Classic premium and Assisted Matrimony
• Add-on services : Add-on’s like Profile highlighter – to highlight a profile in the search results and Astro match- to find the matching horoscope profile are also provided.
• Services for affluent: Top Matrimony is provided for rich and affluent customers.
• Other services: wedding gift for brides and grooms and the gifts which will be given to friends and relatives in the marriage can be ordered in bulk through Bharat matrimony itself.

Recent study reveals that the top online Indian matchmaking platforms have accounted for over five million marriages in the last decade. On an average, lot of websites gains around ten thousand new registrations a day and three million active users looking for spouses. In India, traditional matrimonial market participants have been depending on the data that customers enter in forms, which typically include personal parameters such as age, caste and gender, along with expectations regarding partner’s interests, hobbies, likes and other requirements. The global wedding market has emerged as one of the most flourishing businesses. With modern couples banking upon wedding planners for all the wedding arrangements, all businesses related to the celebration are doing good business. It becomes evident that though wedding traditions may be subject to change and ceremonies have evolved adopting new methods from various cultures and embracing modern trends. Weddings continue to be an integral part of people's lives and therefore a strong business opportunity. Visit www.wmmatrimonial.com to make your big wedding day from your dreams.

Reference By:

https://en.wikipedia.org/wiki/Matchmaking

https://en.wikipedia.org/wiki/Marriage

https://en.wikipedia.org/wiki/Wedding

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