In
the current scenario, matrimonial websites are the 11th top activity
of internet users around the world. Every day, more than ten million eligible
Indians search brides or groom using online matrimonial services. Searching of
matrimonial services is highly popular in metro cities rather in semi urban or
rural areas. The penetration of internet is greatly influencing the users to
adopt the latest technology. Currently in our country, the numbers of websites
which are offering matrimonial services are more than hundreds. Day by day, the
business market capital related to matrimonial services is exceeding thousand
crore. In a country of 1.2 billion, huge number of peoples searching their
future mates online. Apart from websites and pundits, professionals marriage
broker have come as big player in Indian marriage market.
Benefits
of online matrimony and dating services:
- Easy Registration
- Can search from lakhs of profiles.
- Useful for NRI and PIO Indians.
- Can search by age, gender, caste, religion, educational and occupation.
- Relationship management services.
Lots of
matrimonial websites are booming in country to monetize the opportunity. Their
sources of revenue could be multiple display ads, subscription fees and lead
generation from companies. With more than these revenue streams, they would be
profitable. It is seen that the major portion of revenues is from subscription
fees. Matrimony business is booming and this makes sense because of the fact
that the online version provides the credibility that the newspaper version
lacks. As technology improves, more and
more people will begin to migrate to the online version for matchmaking. Online
Matrimonial industry is definitely has a huge market prospect in India but
leaving apart the giants like Shaadi and Jeevansathietc, there are several
other startup companies who provide trusted worthy facilities but don’t
monetize much. I have come across a website www.wmmatrimonial.com who
not only provide good services but constantly keep upgrading their services.
This company is active since the last many years and increasing it perception
in the huge market place. The journey of matrimony websites nowhere going to
end. As with every year, its consumer base is going to increase. Just as many
popular websites rode the early wave of disruption in the Indian wedding
industry, so too are a number of new internet-based services such as www.wmmatrimonial.com are expanding
their customer base. Companies such as WMMatrimony offer a host of options for wedding
planner, counseling, astrologers, caterers, priests, makeup artists,
photographers etc. These companies simplify the long process that is planning
an Indian wedding. Would-be brides and grooms or their families can easily
connect with vendors, make their final choices and organize every aspect of the
wedding in a beautiful manner instead of the general problems that comes while
planning a wedding. As these companies prove, the disruption of the wedding
industry that was started by new matrimonial websites will continue in the
foreseeable future.
Below is
an statics for monthly user searches and market size of matrimonial portals in
recent years.
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