Wednesday, 9 November 2016

Why online matrimony is booming day by day

In the current scenario, matrimonial websites are the 11th top activity of internet users around the world. Every day, more than ten million eligible Indians search brides or groom using online matrimonial services. Searching of matrimonial services is highly popular in metro cities rather in semi urban or rural areas. The penetration of internet is greatly influencing the users to adopt the latest technology. Currently in our country, the numbers of websites which are offering matrimonial services are more than hundreds. Day by day, the business market capital related to matrimonial services is exceeding thousand crore. In a country of 1.2 billion, huge number of peoples searching their future mates online. Apart from websites and pundits, professionals marriage broker have come as big player in Indian marriage market.


Benefits of online matrimony and dating services:

  • Easy Registration
  • Can search from lakhs of profiles.
  • Useful for NRI and PIO Indians.
  • Can search by age, gender, caste, religion, educational and occupation.
  • Relationship management services.

Lots of matrimonial websites are booming in country to monetize the opportunity. Their sources of revenue could be multiple display ads, subscription fees and lead generation from companies. With more than these revenue streams, they would be profitable. It is seen that the major portion of revenues is from subscription fees. Matrimony business is booming and this makes sense because of the fact that the online version provides the credibility that the newspaper version lacks.  As technology improves, more and more people will begin to migrate to the online version for matchmaking. Online Matrimonial industry is definitely has a huge market prospect in India but leaving apart the giants like Shaadi and Jeevansathietc, there are several other startup companies who provide trusted worthy facilities but don’t monetize much. I have come across a website www.wmmatrimonial.com who not only provide good services but constantly keep upgrading their services. This company is active since the last many years and increasing it perception in the huge market place. The journey of matrimony websites nowhere going to end. As with every year, its consumer base is going to increase. Just as many popular websites rode the early wave of disruption in the Indian wedding industry, so too are a number of new internet-based services such as www.wmmatrimonial.com are expanding their customer base. Companies such as WMMatrimony offer a host of options for wedding planner, counseling, astrologers, caterers, priests, makeup artists, photographers etc. These companies simplify the long process that is planning an Indian wedding. Would-be brides and grooms or their families can easily connect with vendors, make their final choices and organize every aspect of the wedding in a beautiful manner instead of the general problems that comes while planning a wedding. As these companies prove, the disruption of the wedding industry that was started by new matrimonial websites will continue in the foreseeable future.

Below is an statics for monthly user searches and market size of matrimonial portals in recent years.


Conclusion: In the new era, vast popularity of internet users has made online matchmaking increasingly popular in India. It became a tool to search for prospective partners. It provides the comfort and choice of millions of prospects and much more information about a prospect. In future, market continues to evolve, bring in more customers and serve to new generations, online matrimony will continue to thrive in India for a very long time to come.

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